branding
Branding is my first love when it comes to graphic design. Developing a unique look and voice for a brand requires a great deal of creativity and thorough research, but the effort is always worthwhile. After all, a well-designed logo can make a company outshine its competitors, even in the most cut-throat industries. It is extremely empowering for me to send my clients out into the world with a brand that highlights their values while showcasing the best design practices.
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This is a logo and basic colour palette designed for a massage parlour in Kraków. The owner requested branding that would make them stand out from their competitors. It was also essential to her that the logo looked good on both windows and basic stationery.
Equiterra is a brand born during the pandemic as an ecological passion project. The logo comes in two variants: a detailed version and a simple thumbnail alternative. Both versions complement the typography and energetic colour palette.
I was commissioned to incorporate a dancing goat into the original Constant Coffee & Tea logo to better represent the origins of coffee production. Apparently, centuries ago, goats would start dancing after eating coffee beans, which caught the attention of Ethiopian shepherds. This sparked the ancient tradition of brewing coffee. My goat looks like it's swing dancing, rather than jumping from an excess of energy, but the client loved that vibe. Soon after, I received a second request: the owners wanted me to illustrate a post-apocalyptic scene with a goat and a coffee machine robot drinking freshly brewed coffee.
This vibrant brand was created for an expat mother living in Singapore wishing to help other mothers spend more time outdoors with their children. The Tinkle Star logo, colour palette and additional brand elements draw inspiration from the aesthetics of children's chalk drawings.
Being part of this ADHD community has been one of the most healing experiences of my life. Designing the new logo for this organisation wasn't just a job. It was a mission. Recognising the importance of effective branding, I ensured the logo conveyed a sense of openness and inclusivity, while embracing the colourful diversity of the ADHD crowd.
I had a lot of creative freedom in designing the logo for the To Zależy newsletter, and I think that shows. I made sure to gather all necessary input from the client, and the end result was exactly what they wanted. It was definitely one of the most enjoyable projects I have worked on.
I designed this logo for Wydawnictwo Dalej, an independent publisher of children's literature. The client approached me with her idea for the main font, which I then complemented with supporting typography and a dreamy colour palette.
Młodociani Pisarze is a Polish literary competition for young authors established in 2021. As a bookworm myself, I was delighted to design a logo for this initiative, which aims to promote a love of books and reading among 9- to 12-year-olds.
In 2021, I designed a logo for Re Pro Fish, a brand of the fish reproduction institute operating under the Polish Academy of Sciences (PAN). The idea behind it was based on the golden ratio spiral, which highlights the close relationship between the reproduction cycle and nature.
Julia was my Zumba teacher, but at some point she became more interested in samba and Brazilian culture. Talented and passionate dancer that she is, Julia swiftly began teaching this beautiful dance and created her brand, Zavistula, to promote samba events. I had the undeniable pleasure of designing a logo that embodies Julia's dancing prowess, her passion for samba, and the colourful energy of Brazilian carnival.
Masenso was one of my first branding projects, and years later, I'm still pretty proud of the outcome. Besides the simple black-and-white logotype, I designed a stamp and a business card that both reflected the company's ecological values.
The beauty industry is full of inspiring and ingenious logos, so designing a new one is never an easy task. Following extensive research, I opted for a minimalist design to ensure it could be used effectively in environments typically saturated with colours and graphics.
Świat Kiszonek was a rather unusual branding project. The company specialises in traditional Polish produce such as pickled cucumbers and sauerkraut, meaning its branding needed to appeal to a diverse target audience while conveying associations with local cuisine and time-honoured recipes. For this reason, I drew the logo by hand and then vectorised it.
Blooure is a manufacturer of natural candles, and their logo was intended to convey an overall feeling of cosiness and mindfulness. Following in-depth conversations with the company owners, I suggested the idea of a yogi depicted in a single line style. This proved to be the ideal approach for this project.

This is the quickest logo I've ever made. It took me an hour and a half to complete it.
#PoloniaNIEmaWyboru was a social initiative that I co-created with fellow Polish immigrants in Spain. In the spring of 2020, at the height of the global pandemic, the Polish government decided to hold presidential elections that, by design, excluded the majority of Polish expats from voting. This unlawful event went down in history as 'the envelope elections' and cost Polish citizens roughly 15 million euros. It contradicted the principles of universality, secrecy, and equality in elections, tarnishing the reputation of Polish democracy.
Redneck Sound is the first logo that I ever made, and I'm proud to say that it still serves its purpose unaltered since 2016. That was the first time I got asked whether I could do it, and firmly responded: 'Why, yes!' despite having close to no idea what I was doing. Little did I know that it would kick off my career in graphic design.
Over the years, I've created several logos for my personal brand, and it's clear to see how their design quality improved alongside my skills. My learning curve involved frequent changes to my style in pursuit of perfection, so the logos had to be altered too. The most recent logo, the strawberry, has remained unchanged since 2021 and is therefore the longest-lasting branding I have created for myself.