graphic design
We don't always notice how much our everyday lives are influenced by graphic design, for better or worse. The truth is that almost every human creation has to be designed in some way: bus timetables, tissue boxes or even that hideous bedcover that your granny refuses to get rid of. A product label can 'make or break' a product. And I am here to help my clients achieve the former.
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The set of labels I designed for The Color Bright's tattoo care products is definitely the most colourful project in my portfolio. The bold contrasts and vivid hues made it great fun to work on, and my solid background in vector graphics allowed me to create seamless designs.
Designing beer labels was not something I ever envisaged being part of my contract with an IT company. Yet there I was, preparing a set of graphics for a tech meet-up.
Working for IT companies usually means that boring corporate designs are not expected. I created almost 20 of these wall plaques, and I can tell you that office is now one of the nerdiest places in the city.
Another fun and rather unique IT-related project involved designing a pair of socks. The pattern had to be woven and needed to be seamless (wrapping around the sock with no visible edge). Also, how incredible it is to create a pixel bitmap project in 2024!
One of my first professional design projects was to create a set of two surface patterns for Masenso's range of leggings. I opted for a combination of watercolour textures and simple vector outlines. Scanning traditional media in high resolution allowed me to scale the patterns without losing quality, and the effect I achieved is truly unique.
I decided to model these Lapland Vibes soy candle labels on two-tone repeating patterns to convey the concept of the Scandinavian hygge lifestyle. Each pattern is unique and related to the name of the candle. While it was easy to sketch out several ideas for wood, flames and fire, I had to research many different species of moss before finding one suitable for a surface pattern.
I got commissioned to design the candle labels straight after finishing the logo and some marketing materials for Blooure. There's no greater compliment for a graphic designer than a satisfied client returning with more projects. Incidentally, these labels were my first experience with the gold foil stamping process.
These labels might not look like much, but I chose to include them for two reasons. Like many of my other projects, this one sits at the intersection of illustration and graphic design. More importantly, designs like these should always consider the brand's values and target audience. That's why I went for a hand-drawn look for the labels, to make them relate well to the brand's rustic character. I don't think a modern design would suit pickled goods.
A simple design I came up with for Redneck Sound was printed and embroidered on various items of company merchandise. Baseball caps are the latest addition to the range.
I don't usually include social media designs in my portfolio, as I think there are more interesting and original pieces that would be better showcased here. However, here are some of the posts that I created for the Aquaent workshops, an event organised by EIT Food and co-funded by the European Union.
